How
many of you have found yourself stuck, wondering how to effectively tell the
story behind your song; you know the one you’ve always been wanting to? Is
there even a viable way to do that? We all know there’s more that meets the ear
when a song begins to grow on us. Where do you go when you want to get to know
stories behind the song? With traditional music television on the verge of
extinction because of reality television saturating their airwaves, consumers
have resorted to music video websites like YouTube and Vevo for their
entertainment. Information age, meet Viinyl.
Viinyl
hails from Montreal, Canada and was created to “build easy ad effective tools
that empower today’s artists and music professionals. [They] want to give you
maximum control over your music distribution, reach and branding.” Viinyl does
this with their “1 song. 1 Site. 1 URL.” mantra. Viinyl brings life back to the
single by taking your song, turning it into a digital 45rpm and giving it its
very own website. On the cover of your Viinyl will be a picture of your choice
that best represents your piece. Listeners will hit play and read your bio,
lyrics, press releases or personal stories about the piece, ways to contact the
artist and even access the company blog full of Viinyl happenings. Listeners
will be able to stream, download, purchase and share your track as well as
visit your website and social media sites. This can happen all from one page.
I
first discovered Viinyl on a Facebook post from American singer/songwriter
Meiko. I navigated through her page for “Maybe Next Year (X-Mas Song)” and had
to try it out on my own. I have included the Viinyl link to my new single, “To Rise & Shine in Santa Monica” featuring Real Leyla. This is a west-coast
hip-hop’s call-to-arms from my group Syrah’s upcoming instrumental album, Oceans Past the Skies.
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